Focus on free: Get behind ‘The Curve’


15 September 2015

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A few days ago a hot new business book was brought to our attention that we just had to share with you.

The Curve, written by Nicholas Lovell is an astute guide to turning freeloaders into superfans with the freemium business model which is becoming the defacto business model for young technology companies. Nicholas explores the new rules for making money in today’s disrupted internet economy and challenges your understanding of the relationship between pricing and value.

The Curve – infographic
Image credit: The Curve Infography (thecurveonline.com)

Give it a read and tell us what you think!

By Nicola Bull, Informatics Ventures

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