Entrepreneurial Product Marketing
Event Details
When:
January 7, 2011 - 9:00am to
January 8, 2011 - 4:00pm
Location:
John McIntyre Conference Centre, 18 Holyrood Park Road, Edinburgh, EH16 5AY
Contact Name:
Andrew Mitchell
Contact Email:
andrew [dot] mitchell [at] ed [dot] ac [dot] uk
Contact Phone:
+44(0)7793111386
PLEASE NOTE: Registration for this workshop will close at noon on Wednesday 15th December.
Entrepreneurial Product Marketing: Listening to the Voice of the Customer An internationally acclaimed workshop for ambitious Entrepreneurs, CEOs and their executive management teams from innovative, fast-growing companies. The workshop features lectures, case studies, interactive discussion, “hands-on” exercises, and the opportunity to build the foundation for a significantly enhanced marketing plan and ongoing capability.
Led by serial technology entrepreneurs:
WILLIAM K. AULET
Senior Lecturer, MIT Sloan School of Management
Managing Director, MIT Entrepreneurship Center,
Cambridge, Massachusetts, USA
AND
KENNETH P. MORSE
Founding Managing Director, MIT Entrepreneurship Center,
Cambridge, Massachusetts, USA
&
Chair in Entrepreneurship, Innovation and Competitiveness,
Delft University of Technology, Delft, The Netherlands
Photographs from previous Global Entrepreneurship Team workshops can be viewed here.
Companies involved in previous workshops as participants include:
AdPay.tv, Affect Labs Ltd, Arnlea Systems Ltd, Ateeda Ltd, Blackford Analysis Ltd, Bloxx Ltd, Brainwave Discovery Ltd, Codeplay Software Ltd, Elonics Ltd, eoLogic Ltd, Factonomy Ltd, Hubdub Ltd, Hypernumbers Ltd, iBehave Ltd, Intimate Session Ltd, KeyPoint Technologies (UK) Ltd, Mobile Acuity Ltd, Outerlight Ltd, Petrotechnics Ltd, Rapid Mobile Media Ltd, Robomotic Ltd, STAR-Dundee Ltd, Touch Bionics Ltd Traak Systems Ltd, Valley Technology Ltd, Vibio (UK) Ltd, vQueue Ltd, XCalibre Communications Ltd and Zamsana Ltd.
Companies involved in previous workshops as elevator pitch judges include:
2in10 Limited, ACM Catalyst Limited, Amadeus Capital Partners, Archangel Informal Investment, Baker Tilly, BBC Scotland, Chance Associates, 4iP, Cisco, Coppertop, Craneware, EPIS, EquityWorks, Ernst & Young, FWB, GO Group, Golden Seeds, Haykin Capital, Kelvin Capital, Liquid Insight, Maclay Murray & Spens, MBM Commercial, McGrigors, Microsoft Limited, MR Ventures, Par Equity, Pentech Ventures, Royal Bank of Scotland, ScotlandIS, Scottish Enterprise, Scottish Equity Partners, SeeByte and Trac Scotland.
Testimonials:
“Ken’s Class was very timely, focused and of great value for all of us at Traceall, as we develop our international sales strategy. A ‘must attend’ for all high growth technology-based companies looking to scale globally.” Scot McRae, Commercial Director, Traceall Ltd, Glasgow.
“Ken’s vast, real world experience and effective, inspirational teaching style brought to life executive-level relationship planning, value added elevator speeches, and other topics that are of tremendous value to any sales professional.” Mark Denissen, Texas Instruments, USA.
The event surpassed my expectations and I gained much from attending; I am certain the outputs will be implemented at ATEEDA (and elsewhere). Ken’s experience is real world and he is an inspiration to us all.” Bill Buckie, Finance Director, Cascade Technologies Ltd, Stirling.
“I consider the Global Sales Workshop to be one of the most relevant and laser-focused company advancement programs I have ever attended. One of the most relevant and fundamentally important 2 Days that any company with global ambition could commit to. The wealth of written value was illuminated by Ken’s laser guide focus, delivery style and personality.” Andy Travers, Head of Business Development, KeyPoint Technologies Ltd, Glasgow.
"I have been inspired by the leadership workshop last week and am considering starting a new company to launch a product based on a recent successful project which I believe is marketable in a more generic form to other businesses."
"The MIT gang is great; between yourselves and them you are kickstarting a real Scottish tech community, something which no one else has managed to do."
"Thoroughly enjoyed the two days and plenty of food for thought for growing our business over the coming months and years."
Workshop cost:
As per previous Informatics Ventures workshops, fully subsidised (free) places are available for individuals or companies that:
- are ambitious and committed to high-growth globally; AND
- are science / technology based; AND
- are located in Lowlands and Uplands Scotland (anywhere other than Highlands and Islands); AND
- have less than 250 employees and less than 50M Euro turnover; AND
- confirm eligibility by email with andrew [dot] mitchell [at] ed [dot] ac [dot] uk (Andrew Mitchell) prior to registering.
Administration fee: please note that registered participants who cancel within 2 weeks of the workshop or are no-shows, will be subject to an administrative charge of £150.
All other ambitious companies not fitting this criteria can attend at a cost £495 for the two days.
