Girl Geek Scotland: Creativity in Business

It’s a myth that creativity is a magical gift that some have and others don’t. We can all learn how to be more innovative and this weekend will give you a chance to discover your creative muscles and give them a real work-out!

Whatever the stage of your business and whatever market you operate in, a more creative approach will give you a competitive edge. Bring along your concerns, problems or fears and we’ll use a variety of methods to help you find it.

You will help us to set the agenda for this weekend, but we expect to be talking about service innovation, entrepreneurial skills and skills gaps, expanding product bases, entering new markets, working effectively with others and organisational change. Bring your own challenges, which we’ll put through a “creative test track” to find the techniques and approaches which have the most impact.

By the end of the weekend you should...

• Know what has stopped you being creative in the past and have strategies to overcome these barriers in the future.
• Have personal experience of a range of creative approaches and an understanding of which will work best for you and your business.
• Have built a network of support in your peer group.
• Have written, agreed and be ready to implement your plan forincorporating your new creative approach into your life – and we’ll be keeping in touch to make sure you stick to it!